Becci Coombes runs Hyggestyle.co.uk, an online homeware and gift business which supplies arts and crafts kits, scented candles and a range of other hand-crafted products.
She runs her business out of Sommerset, however what gives Becci’s business a creative edge is her Scandinavian heritage, which she imbues in all her products and has made her business a hit with both the local community as well as customers all over the UK.
As well as her own products, she also writes craft books to get those at home into the Scandi spirit. Her last book Craft Your Own Scandi Christmas was released last November, and she also has an upcoming release this November titled Sustainable Crafts for All Season.
Becci’s own childhood in Scandinavia is what eventually inspired her to pursue her dreams of turning her love for arts and crafts into a business: “I spent much of my childhood in Denmark and the festive season there really is something out of a fairytale. My Danish grandmother taught me to make folded paper stars and hearts when I was tiny, and when I had my son I struggled to find the materials in the UK. As a result I started my business so I could share all those lovely crafts and traditions I loved growing up with my family.”
Spirit of community
As well as trying her best to promote the spirit of community that handmade decorations can bring to a household, she also believes in giving back to her local community in the UK: “I firmly believe that small businesses should not only support each other but also the community around them; we regularly host coffee mornings, raffles (with fantastic prizes donated by other local businesses and pubs) and pop-up shops, and have supported charities such as Cancer Research, The Alzheimers Society and the Red Cross in Ukraine.”
“We try really hard to be as plastic-free and sustainable as possible, and place an emphasis on gifts and homewares made from wood, iron glass, pottery and felt. I find that people are more willing nowadays to spend a little extra on a beautiful Christmas decoration that will become an heirloom, rather than one which will get thrown away and replaced next year! We make many of our craft kits, gifts and cards in-house using upcycled or sustainable materials too, and support local artists to reduce our carbon footprint where possible.” Becci says, talking on the importance to her and her business to help the environment as much as possible.
We also asked Becci about any advice for those looking to make their home warmer and cozier, as the winter nights draw in: “Obviously candles, sheepskin rugs and textured blankets are the answer; I would always suggest that one buys soy wax candles where possible rather than paraffin as they are more environmentally friendly, burn much more cleanly and the fragrance throw is better. Hiding all your paperwork and to-do lists in a lidded basket in a different room always helps one relax more, I find!”
Despite Becci’s brand taking heavy inspiration from her Scandinavian roots, it has taken hold and enjoyed success all across the UK, something which Becci believes speaks to the similarities between Scandi design aesthetics and British culture: “Scandi design is very much based on a pared back aesthetic; lots of white to reflect the daylight back into your room on those dark winter days and then natural materials, textiles and candles to ward away the long nights.”
“That fits in very well with the British weather, and I think we all have so much clutter in our minds at the moment that the calming white walls and clean lines give us a little space to think.”
Unsurprisingly, This is also aided by Hyggestyle’s creator also finding great inspiration in her surroundings in the UK. In Sussex, Becci still has access to the natural wonder that inspired her grandparents so much back in Scandinavia: “I am blessed to live in a beautiful part of Sussex with access to the sea, the South Downs and some fabulous forests; whenever I go for a walk I am constantly looking to see what interesting materials have blown down in a strong wind or a high tide for me to fiddle around with. (My walking companions are normally less than thrilled, as they have to help carry everything from pine cones to fallen branches!).”
Becci is a firm believer in the benefits of getting hands on in your home: “My granny and grandpa were definitely of the “make do and mend” school of thought, and watching them repurpose clothing or fix furniture rather than buy new was definitely an influence on how I see things! It is especially relevant at the moment with the cost-of-living crisis and environmental concerns; spending an evening making Christmas gifts from an old piece of knitwear or foraging for berries to make a winter cordial is not only unbelievably satisfying but good for your purse and the planet.”
Readers are in for a chance to win a cosy night in box, containing a hand made stone beaker, some cozy Nordic socks, a soy candle with essential oils as well as a luxury Danish cocoa. To win, simply tell us the name of Becci’s upcoming book this November.
HOW TO ENTER
To be in with a chance of winning simply tell us the name of Becci’s upcoming book this November.
Please email your name and region to firstname.lastname@example.org along with your answer.
The closing date is Friday 17th November 2023.
The winner will be announced by Friday 24th November 2023 by email.
No purchase necessary. There is no cash prize alternative. Homes North’s decision is final.